About
My Story
Hi, I'm Aimee Ritell, founder of Intwinely. My journey into business consulting started in an unexpected place – a busy ice cream shop on a scorching summer day.
As a teenager working my first job, I watched in frustration as long lines of sweaty, impatient customers grew longer. The chaos in the kitchen matched the frustration outside. It was my first taste of poor operations impacting customer experience, and I knew there had to be a better way.
Fast forward through 25 years of corporate experience in customer service, operations, product, and leadership roles. I've seen firsthand how tangled processes and disengaged employees can cripple a business. But I've also witnessed the magic that happens when operations run smoothly, employees feel valued, and customers are delighted.
That's why I founded Intwinely. I believe that by intertwining efficient operations, engaged employees, and exceptional customer experiences, businesses can achieve sustainable growth and success.
Why Choose Intwinely?
Customer and Employee Focus: We understand that the heart of any successful business lies in its people – both the team that drives it and the customers it serves
Beyond One-Size-Fits-All: We reject generic solutions and complex jargon, instead offering a tailored approach that dives deep into your unique business challenges
Proven Experience: With over two decades of experience across diverse industries, We bring a wealth of knowledge and strategies that have been tested and refined
Holistic Perspective: We don't just look at isolated problems. We examine how all aspects of your business interconnect, understanding both the operational and human dynamics that drive success
Practical Problem-Solving: You'll receive concrete, actionable steps – not lengthy theoretical reports. Our hands-on approach ensures you can implement meaningful changes immediately
Root Cause Analysis: We have a keen eye for identifying the underlying issues that truly impact your business performance
Genuine Partnership: We're not a consultancy that delivers a report and disappears. We work alongside you, committed to creating lasting, measurable improvements and supporting your ongoing growth
Mission
To empower businesses with actionable insights and strategies that transform customer experiences, driving growth and fostering lasting relationships.
Vision
To create a world where every business-customer interaction is an opportunity for delight, loyalty, and mutual success.
Values
Put Customers First
We create connection. We put customers at the center, making decisions that benefit them in the long term, not just for short-term gains. We seek to understand.
Honesty & Responsibility
We are transparent. We keep our promises and hold ourselves accountable, building trust and reliability in all our relationships. We require mutual respect in all ways.
Achieve Excellence
We strive for excellence in everything we do, both for our customers and as a business, constantly seeking ways to improve. We welcome feedback.
Get Results
We are curious. We break apart boulders. We turn ideas into action and drive progress forward. We measure, learn, and adapt. We create positive change.
Be Genuine
We approach everything with a personal and human touch, building connections and relationships. Business is business. We truly care how we show up for you.
Give Back
We are dedicated to helping those in need, whenever the opportunity arises. We celebrate those who create positive change in our communities.
91% with Strong Customer-Centric Practices Report Increased Customer Retention
Our Strategic Partnerships
At Intwinely, we're passionate about transforming how businesses view success.
We believe in the power of strategic partnerships to broaden our solution sets and deliver comprehensive offerings to our clients. That's why we seek and work with like-minded professionals and firms to bring the best experience and solutions to you.
Marketing, Brand, Design & Communications Firms
IT Services & MSPs
HR Strategists & Coaches
Workflow SaaS Providers
Executive Coaches
Financial Planners
Legal & Compliance Specialists
Research & Data Analysts
